I. Introduction: The Mark as a Business Asset Few categories of law are as intimately bound up with commercial success as trademark law. Trademark law protects the economic investments of trademark owners.  Sport Supply Group, Inc. v. Columbia Cas. Co., 335 F.3d 453, 460 (5th Cir. 2003).  A company’s trademark often ranks among the most […]

Introduction to Trademark Law Michael M. Baylson, Senior Judge for the United States District Court for the Eastern District of Pennsylvania, summarized this blog post in just four words: “Trademarks are important concepts.”  Lontex Corp. v. Nike, Inc., No. 18-5623, at 1 (E.D. Pa. Mar. 3, 2022).  For those who would otherwise put this post […]